Journal

Practical advice for couples planning a well-designed wedding, from stationery and visual direction to the details that shape the guest experience, along with useful insights into the luxury wedding market and digital tools for modern weddings.

Notes on wedding design, the luxury wedding market and digital presence by Aleksandra Popow.

Embossed wedding invitations on mocha paper tied with cotton ribbon for a destination wedding in Mallorca, designed by Wedding Mark

When to send save the dates: a stationer's timeline

When to send save the dates: eight to ten months before a local wedding, eight to twelve months before a destination wedding, with invitation and RSVP timing and a real example from Mallorca.

5 October 2026 · By Aleksandra Popow

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4. Mai 2026  ·  By Aleksandra Popow

It's not about the stationery

There is a tendency in the wedding industry to treat stationery as a showcase. Something to be noticed, admired, photographed flat lay on a marble surface. A beautiful object that exists for its own sake.
We disagree — or rather, we think beauty is only the beginning.

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4. Mai 2026  ·  By Aleksandra Popow

The Difference Between a Beautiful Stationery Suite and a Complete Wedding Identity

A beautiful stationery suite is not the same as a wedding visual identity. The distinction is subtle but it matters and it shapes the entire experience of the celebration, for the couple and for the guests.

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